Amazon PPC Profit & Growth Audit

See what your Amazon ad account is really costing you.

Get a focused diagnosis of the waste, profit pressure, structural problems, and missed growth opportunities hiding behind your ACOS.

Find spend that is not earning its role
Connect ACOS and TACoS to product-level profit
Separate PPC problems from conversion, inventory, price, and demand
Leave with a prioritized 30-day action map

Request My Free Audit No long-term contract. No generic agency pitch.

ACCOUNT DIAGNOSIS Profit & Growth Audit

Review ready

12 areas reviewed

Built around your economics

Not a universal target ACOS or a recycled checklist.

Profit pressure Break-even targets by ASIN

Priority

Wasted spend Search terms, placements, overlap

Review

Growth constraints Rank, conversion, budget allocation

Review

Illustrative preview. Findings are specific to each account.

Less wasted spend Identify spend without a clear profit, rank, growth, or defense job.

Better margin visibility Evaluate advertising against fees, COGS, returns, and SKU economics.

Clearer growth decisions Know what to protect, rebuild, reduce, or scale first.

Who this audit is for

Built for sellers who need a second set of expert eyes.

You do not need another dashboard full of metrics. You need to understand why performance changed, what is suppressing profit, and which actions deserve attention first.

Check whether your account is a fit

Your ACOS keeps rising

You are cutting bids and search terms, but efficiency is not recovering—or sales fall whenever spend is reduced.

Revenue looks better than profit

Sales are coming in, yet fees, ad spend, returns, COGS, and paid-sales dependency leave less money behind.

You are behind last year

You need to separate PPC execution from price, inventory, Buy Box, conversion, organic rank, competition, and category demand.

Your current reporting answers nothing

You see results, but not who changed what, why it changed, or whether the decisions support your business objective.

Why sellers request an audit

Three problems usually sit underneath the performance problem.

No clear account strategy

Profit campaigns, growth campaigns, ranking investments, launches, and branded defense are mixed together—so every target is judged by the same number.

Too much data, too little diagnosis

The account contains thousands of changes and metrics, but nobody has translated them into a small set of business priorities.

Not enough accountable attention

Decisions happen slowly, explanations arrive after the fact, and recurring issues remain hidden inside blended account averages.

Honest account feedback should tell you more than what is wrong. It should tell you what matters most, what to do next, and what not to change blindly.

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The audit framework

How deep does the IZC review go?

We examine twelve connected areas so a visible symptom—such as high ACOS—does not get mistaken for the underlying cause.

ASIN economics

Break-even ACOS, contribution margin, fees, COGS, returns, discounts, and product-specific profit constraints.

ACOS, TACoS & organic dependency

Whether paid efficiency is supporting total sales or hiding increasing reliance on advertising.

Wasted search-term spend

Clicks without sufficient conversion evidence, irrelevant intent, duplicates, and inefficient query patterns.

Campaign architecture

Whether structure supports clean decisions by product, intent, match type, objective, and stage.

Brand versus non-brand demand

How much reported efficiency comes from harvesting existing demand versus creating incremental reach.

Budget allocation

Where budgets are constrained, oversupplied, or disconnected from margin and growth priorities.

Placement performance

Top-of-search, rest-of-search, product-page performance, and the role of placement multipliers.

Bids, match types & negatives

Bid discipline, match-type overlap, negative keyword logic, and search-term harvesting.

Keyword & target coverage

Gaps in high-intent keywords, product targeting, competitor reach, and query diversity.

Retail readiness

Conversion rate, Buy Box, price, reviews, content, and listing constraints that can make traffic unprofitable.

Year-over-year change analysis

What changed in demand, traffic, conversion, rank, inventory, price, and PPC execution versus the prior period.

Reporting & accountability

Whether decisions, change history, results, and profit impact can be clearly inspected by the seller.

What happens next

A clear path from account questions to account priorities.

Complete the account brief

Share your marketplace, ad-spend range, primary concern, timeline, and brand or storefront.

We confirm the review scope

A human checks whether there is enough history and context for a useful diagnosis.

We examine the pressure points

The review follows the twelve areas above and separates symptoms from likely causes.

We discuss the action map

You receive a prioritized view of what deserves attention and whether IZC should help execute it.

If you choose IZC after the audit

The account does not disappear into an agency black box.

Clients get regular updates and receive direct 24/7 access to their account managers.

Direct WhatsApp access Text and call your PPC manager without a ticket queue.

Profit-level reporting See account performance beyond ad-platform totals and blended averages.

Transparent decisions Understand what changed, why it changed, and what happened next.

Month-to-month service No long-term contract or commitment.

Published IZC client outcomes

Proof should come with context.

$15K → $350K Monthly PPC sales in eight months for one client

19% → 9% Approximate TACoS change within one year for one client

$983,463.55 Sales attributed to $234,549.66 in ad spend in one published account result

These are individual client outcomes published by IZC Media, not a guarantee or forecast. Results vary with product economics, category demand, inventory, conversion rate, competition, account history, and execution.

Audit questions

What sellers ask before submitting.

Is the goal always to lower ACOS?

No. The correct target depends on product margin, lifecycle, organic rank, total-sales goals, inventory, and the job assigned to the campaign.

Can PPC be the wrong diagnosis?

Yes. A performance decline may be driven by conversion, Buy Box, price, inventory, listing quality, competition, or category demand. The audit is designed to separate these factors.

Do I need to be ready to change agencies?

No. The purpose is to clarify the account. If IZC is a fit for execution, we will explain what we would manage and how the month-to-month engagement works.

Will you guarantee a specific ACOS?

No responsible universal guarantee can be made without reviewing the economics and objectives of the account. We will explain the targets that make sense for the business.

Request your account review

Give us the account context. We will focus on the evidence.

Complete the short form directly below this section. A human will review the request and respond with the appropriate next step.

A focused first conversation

Your primary account problem
What has changed and when
The first areas worth investigating
Whether IZC is the right execution partner

Prefer to talk first? Book 30 minutes →

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