Search meaning
Group U.S. queries by the shopper's intended use and product requirements rather than translating keywords word for word.
NEW YORK CITY AGENCY | AMAZON.COM ADVERTISING
Your team may be in China, but the ad decision happens in the U.S. store. IZC Media is an Amazon PPC agency headquartered in Brooklyn, New York City. We offer direct management of Amazon.com advertising for established China-based sellers and product brands, with campaigns judged against U.S. shopper search behavior, offer strength, margin, and inventory.
THE U.S. MARKETPLACE QUESTION
A translated listing and a broad campaign can generate clicks without proving product fit. We look at the actual Amazon.com query, the claim the ad makes, the detail page that follows, and the economics of earning the sale. The answer may be tighter targeting, a clearer offer, a more careful launch, or a budget shift toward a product that is already converting.
Group U.S. queries by the shopper's intended use and product requirements rather than translating keywords word for word.
Check whether images, variations, reviews, price, and listing detail answer the questions that brought the shopper in.
Give new ASINs a bounded test and a decision point. Do not scale a term just because it produces traffic.
HOW OUR NEW YORK TEAM WORKS
We map ASIN roles, current search terms, conversion, fees, margin, and stock so the ad objective is clear.
We separate discovery from brand defense and define what a useful result would look like before increasing spend.
A primary account manager connects execution and reporting, explains what changed, and works with your team on the next decision.
AREAS WE SERVE
IZC Media serves Amazon.com sellers based in Guangzhou, Shenzhen, Dongguan, Hangzhou, Yiwu, and other parts of China. Our New York City team manages the U.S. advertising account remotely, with a primary manager connecting search-term work, product priorities, and reporting.
A Guangzhou seller preparing a U.S. launch and a Hangzhou brand refining an established catalog may need different campaign plans. We start with the account's own offer, demand, margin, and inventory rather than applying a city template.
U.S. ADS SCOPE
We manage Amazon.com ad strategy and execution, not customs, tax, product compliance, freight, or Seller Central registration. Those inputs still affect what an ad can accomplish, so we ask about landed cost, available stock, and listing readiness. If Walmart.com is in scope, IZC Media can also manage Walmart ads with separate marketplace goals and reporting.
How IZC Media manages Amazon PPCCHINA SELLER QUESTIONS
Amazon.com. It describes U.S. marketplace PPC for sellers whose business is based in China.
No. IZC Media is headquartered in Brooklyn, New York City, and serves these areas remotely.
Yes, when that service is in scope. We plan and measure Walmart ads separately from Amazon.com ads.
AMAZON.COM MANAGEMENT FROM NEW YORK CITY
Tell us what you sell, which ASINs need growth, and where U.S. advertising is unclear. We can discuss whether direct management from our New York team fits your business.
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