Seller-side foundation
Experience developed inside Amazon businesses, not only inside an agency.
AMAZON PPC OPERATOR SINCE 2014
Seller-side experience. Founder-level accountability.
Yan Izrailov is the founder, CEO, and Head Account Manager of IZC Media. He built his Amazon PPC perspective inside seller organizations before turning that operating experience into an agency management system.
Yan remains involved in account strategy, senior review, management standards, and the decisions that connect advertising to margin, inventory, conversion, organic contribution, and catalog priorities.
Started
Amazon PPC in 2014
Founded
IZC Media in 2017
Based
Brooklyn, New York
Active strategic role
Senior account decisions remain connected to founder-level review and standards.
In-house management
IZC Media account managers and PPC specialists handle the work as one New York team.
THE SHORT ANSWER
Who is Yan Izrailov?
Yan Izrailov is a Brooklyn-based Amazon PPC strategist, seller-side operator, and founder of IZC Media. Since 2014, his work has progressed from hands-on campaign management to executive seller-side responsibility and agency leadership.
His approach treats Amazon advertising as part of a larger operating system. ACoS matters, but so do product economics, inventory, conversion, organic sales, catalog roles, and the purpose of each campaign.
See how this approach shapes client managementTHE CAREER BEHIND THE PERSPECTIVE
From campaigns to business decisions.
Yan’s management philosophy developed as his responsibilities expanded beyond bids and search terms into the wider decisions Amazon sellers face.
Hands-on PPC work
Campaign structure, search terms, bids, budgets, launches, and listings created the technical foundation.
Operating responsibility
Margin, inventory, catalog direction, reporting, and sustainable growth became part of the advertising decision.
IZC Media founded
Selective outside account work became an agency model built around clearer ownership and accountability.
Founder-led standards
Yan leads IZC Media and remains active in strategy, escalation review, reporting standards, and team quality control.
HOW YAN THINKS ABOUT AMAZON PPC
The ad account should make the business easier to understand.
A lower ACoS is not automatically a better business result. The useful question is whether the advertising is doing the right job for the product, within the economic and operational room the business actually has.
Review IZC Media’s profitability-focused approachACoS needs context
Targets should reflect margin, maturity, inventory, organic sales, and campaign purpose.
Structure creates control
Clear roles make waste easier to identify and productive decisions easier to repeat.
PPC cannot fix everything
Conversion, offer, pricing, inventory, and positioning problems must be recognized directly.
Clients deserve an explanation
Reporting should clarify what changed, why it changed, and what decision comes next.
FOUNDER INVOLVEMENT TODAY
Senior judgment without making one person the bottleneck.
Every client has a primary account manager. Yan works with IZC Media’s account managers and PPC specialists to review material performance changes, pressure-test recommendations, and keep business objectives connected to campaign execution.
The operating team handles day-to-day management in-house. Yan’s role adds strategic accountability and a consistent management standard.
Learn about the IZC Media teamPUBLISHED AMAZON PPC THINKING
Evaluate the frameworks, not only the biography.
Yan’s published work shows how he approaches account diagnosis, controlled growth, and realistic expectations for professional PPC management.
The Advanced Amazon PPC Audit Framework
How to separate structural waste, targeting problems, bidding logic, and profitability constraints.
Read the frameworkHow Smart Amazon PPC Scaling Works Without Blowing Up TACoS
Why scaling requires economic guardrails, campaign roles, and paid-versus-organic context.
Read the scaling guideWhat Established Brands Can Expect in the First 90 Days
A practical look at stabilization, correction, data density, and credible early progress.
Read the 90-day guideBROOKLYN ROOTS AND INDUSTRY RELATIONSHIPS
Connected to the Amazon seller community.
IZC Media’s relationships support access to seller context and reporting infrastructure. They do not replace independent judgment or imply a third-party ranking of Yan or the agency.
ABOUT YAN IZRAILOV FAQ
Background and role at IZC Media.
Direct answers about Yan’s experience, current responsibilities, and approach to Amazon PPC management.
How long has Yan Izrailov managed Amazon PPC?
Yan began managing Amazon PPC in 2014. His experience includes hands-on campaign work, seller-side management responsibility, and agency leadership.
What is Yan’s role at IZC Media?
Yan is IZC Media’s founder, CEO, and Head Account Manager. He leads the agency and remains involved in strategy, senior review, management standards, and team quality control.
Did Yan work for Amazon sellers before building the agency?
Yes. His career progressed through hands-on Amazon PPC work and broader seller-side operating responsibilities before IZC Media became his full-time focus.
Does Yan personally make every campaign change?
No. IZC Media operates through an in-house team of account managers and PPC specialists. Yan remains active in strategy and senior review without making routine execution dependent on one person.
What distinguishes Yan’s Amazon PPC approach?
He connects campaign decisions to margin, inventory, conversion, organic contribution, catalog roles, and the business purpose of the spend. ACoS is evaluated as one signal, not the entire strategy.
START WITH A SERIOUS ACCOUNT CONVERSATION
Discuss the decisions behind performance, not only the dashboard.
Bring the account structure, catalog priorities, margin constraints, inventory questions, and growth objectives. We will start with what the advertising system needs to explain.
Profile content reviewed for Amazon PPC accuracy by Yan Izrailov, Founder and CEO of IZC Media.
