THE WORK STARTED INSIDE CAMPAIGNS
Search terms, bids, budgets, listings, product launches, and campaign structure created the technical foundation for Yan's later management perspective.
FOUNDER, CEO & HEAD ACCOUNT MANAGER
AMAZON PPC EXPERIENCE BUILT INSIDE THE SELLER'S BUSINESS
Yan Izrailov is the founder and CEO of IZC Media and an Amazon PPC operator with more than twelve years of experience. He began managing Amazon advertising in 2014, advanced through seller-side management and executive responsibilities, and built IZC Media around the kind of agency accountability he wanted while operating Amazon businesses himself.
Yan remains active in account strategy as IZC Media's Head Account Manager. His role is not limited to sales or agency leadership: he continues to examine account structure, product economics, advertising trade-offs, and the decisions that determine whether growth is durable.
THE SHORT ANSWER
WHO IS YAN IZRAILOV?
Yan Izrailov is a Brooklyn-based Amazon PPC strategist, seller-side operator, and founder of IZC Media. Since 2014, he has managed Amazon advertising through multiple stages of seller growth—from hands-on campaign work to executive decision-making and agency leadership. His approach treats PPC as part of a wider operating system involving margin, inventory, conversion, organic rank, catalog priorities, and accountable communication.
THE CAREER BEHIND THE PERSPECTIVE
MORE THAN TWELVE YEARS LEARNING WHAT AMAZON ADVERTISING CHANGES INSIDE A BUSINESS
Yan's expertise was developed from inside seller organizations before it became an agency service. That progression shaped how he evaluates risk, scale, and the difference between an attractive metric and a stronger business.
SELLER-SIDE BEFORE AGENCY-SIDE
Yan learned Amazon advertising while working inside seller organizations—not from an agency sales deck. He began with hands-on campaign management and took on broader responsibility as the accounts, catalogs, and businesses around him grew.
That progression moved his attention beyond isolated campaign metrics. Advertising became one part of a wider operating problem involving product economics, inventory, conversion, organic rank, capital allocation, and the quality of the decisions leadership could make from the data.
IZC Media initially remained a selective practice alongside that seller-side career. The agency became Yan's full-time focus only after client results, referrals, and demand demonstrated that the operating model could support a larger roster without sacrificing accountability.
ADVERTISING BECAME A BUSINESS DECISION
Senior seller-side responsibility added the questions of margin, inventory, catalog direction, leadership reporting, and sustainable growth.
EXTERNAL ACCOUNTS EXPANDED THE PATTERN RECOGNITION
Working closely with a small number of high-level clients exposed Yan to different categories, account structures, constraints, and paths to scale.
THE EXPERTISE REMAINS CONNECTED TO THE ACCOUNTS
As CEO and Head Account Manager, Yan continues to guide strategy, review material decisions, and shape the management standards used by IZC Media's NYC team.
HOW YAN THINKS ABOUT AMAZON PPC
THE AD ACCOUNT SHOULD MAKE THE BUSINESS EASIER TO UNDERSTAND
A campaign can report a lower ACoS while the product loses margin, organic contribution weakens, or inventory runs toward a stockout. Yan's approach begins with the purpose of the spend and the product economics that determine what success should mean.
The goal is not to make an account look complicated. It is to build enough structure that the team can explain what changed, why it changed, and what decision comes next. Predictability is created through clearer roles, cleaner data, and a management rhythm that learns faster.
See the management system built from this philosophyACOS NEEDS CONTEXT
Efficiency targets should reflect margin, product maturity, organic sales, inventory, and the role of the campaign.
STRUCTURE CREATES CONTROL
Clear intent, search-term ownership, and budget roles make waste easier to identify and good decisions easier to repeat.
PPC CANNOT FIX EVERYTHING
Weak conversion, offer problems, inventory constraints, and poor product positioning must be recognized rather than hidden behind bid changes.
CLIENTS DESERVE AN EXPLANATION
Performance reporting should help leadership understand the trade-offs—not require the seller to interpret a black box.
OPERATOR JUDGMENT
THE QUESTIONS BEHIND THE CAMPAIGN CHANGES
Experienced Amazon PPC management is less about reacting to every metric and more about identifying the constraint that actually governs the next decision.
WHAT CAN THIS PRODUCT AFFORD TO ACQUIRE?
Break-even ACoS, contribution margin, fees, refunds, conversion rate, and repeat behavior determine whether apparent growth creates economic value.
WHAT JOB IS THIS CAMPAIGN SUPPOSED TO DO?
Discovery, exact conversion, category acquisition, brand defense, launch support, and retargeting require different expectations and controls.
WHERE SHOULD THE NEXT DOLLAR GO?
Budget should follow product opportunity, inventory readiness, strategic priority, and evidence—not be distributed evenly across the account.
IS THE ACCOUNT LEARNING OR ONLY SPENDING?
Tests should create interpretable evidence. When campaign overlap and unclear targeting contaminate the signal, more data does not automatically produce better decisions.
FOUNDER-LED DOES NOT MEAN FOUNDER-ABSENT
YAN'S ROLE IN CLIENT MANAGEMENT TODAY
Yan is responsible for IZC Media's management standard and remains active in client account strategy. He works with the agency's account managers and PPC specialists to review material performance changes, pressure-test recommendations, and keep business objectives connected to campaign execution.
Every client has a primary account manager, and the agency's in-house team handles the work. Yan's ongoing involvement adds senior judgment without turning every decision into a founder bottleneck.
- Account strategy and escalation review
- Campaign-architecture and portfolio decisions
- Profitability and reporting standards
- Client communication and accountability model
- Team development and quality control
PUBLISHED AMAZON PPC THINKING
READ THE FRAMEWORKS, NOT JUST THE BIOGRAPHY
Yan's work is best evaluated through the way he explains decisions. These articles show how he approaches account audits, scaling, benchmarks, and the first ninety days of professional PPC management.
The Advanced Amazon PPC Audit Framework
A practical framework for separating structural waste, targeting problems, bidding logic, and profitability constraints.
How Smart Amazon PPC Scaling Works Without Blowing Up TACoS
Why scaling requires profit-safe guardrails, campaign roles, and a view of paid and organic contribution.
What Established Brands Can Expect in the First 90 Days
A disciplined look at stabilization, data density, correction, and what credible progress should—and should not—promise.
Why Quartile Benchmarks Cannot Fix Amazon PPC Strategy
How category averages lose the objectives, economics, and operating context required for serious account decisions.
BROOKLYN ROOTS AND INDUSTRY RELATIONSHIPS
CONNECTED TO THE AMAZON SELLER COMMUNITY
Yan's agency path developed within Brooklyn's Amazon seller community, including IZC Media's formal relationship with ASGTG. Today, the agency also works through Amazon's partner ecosystem and with My Real Profit as its official client-reporting partner.
Those relationships do not replace judgment. They improve access to seller context, reporting infrastructure, and the people closest to the problems Amazon businesses encounter.
ABOUT YAN IZRAILOV FAQ
BACKGROUND AND ROLE AT IZC MEDIA
How long has Yan Izrailov managed Amazon PPC?
Yan began managing Amazon PPC in 2014, giving him more than twelve years of hands-on and executive-level Amazon advertising experience as of 2026.
What is Yan's role at IZC Media?
Yan is IZC Media's founder, CEO, and Head Account Manager. He leads the agency and remains involved in account strategy, escalation review, management standards, and team quality control.
Did Yan work for Amazon sellers before building the agency?
Yes. His career progressed through hands-on Amazon PPC work and increasingly senior seller-side management responsibilities before IZC Media became his full-time focus.
Does Yan personally manage every campaign change?
No. IZC Media operates through an in-house team of account managers and PPC specialists. Yan remains involved in strategy and senior review without making routine execution dependent on one person.
What distinguishes Yan's Amazon PPC approach?
He evaluates advertising as part of the seller's operating system. Campaign decisions are connected to margin, inventory, conversion, organic contribution, catalog roles, and the business purpose of the spend—not judged by ACoS alone.
How can someone contact Yan or IZC Media?
The best first step is an IZC Media strategy call. Prospective clients can discuss the current account, business objectives, constraints, and whether the agency is the right management partner.
START WITH A SERIOUS ACCOUNT CONVERSATION
DISCUSS THE DECISIONS BEHIND PERFORMANCE—NOT JUST THE DASHBOARD
Bring the account structure, catalog priorities, margin constraints, inventory questions, and growth objectives. We will start with what the advertising system needs to explain.
Book your free strategy call