PPC IS PART OF THE BUSINESS
Campaign performance is evaluated alongside profitability, inventory, conversion, organic contribution, and the role of each product.
BROOKLYN-BUILT AMAZON PPC MANAGEMENT
AN AGENCY DESIGNED TO KEEP EXPERTISE AND ACCOUNTABILITY CLOSE
IZC Media is a Brooklyn, New York-based Amazon PPC agency for established sellers and product brands. Our work is performed by an in-house team based in New York City—without passing campaign strategy or execution to overseas contractors.
That structure is deliberate. Amazon advertising decisions affect margin, inventory, organic rank, cash flow, and the direction of the wider catalog. The people making those decisions should understand the client, remain available to explain their reasoning, and be accountable for what happens next.
THE SHORT ANSWER
WHAT IS IZC MEDIA?
IZC Media is an independent Amazon PPC management agency headquartered in Brooklyn. The agency plans, builds, and manages Sponsored Products, Sponsored Brands, and Sponsored Display campaigns through a U.S.-based team in New York City. Its operating model combines direct account-manager access, in-house execution, product-level profitability reporting, and advertising decisions tied to the economics of the seller's business.
THE ORIGIN OF IZC MEDIA
BUILT FROM AMAZON OPERATOR EXPERIENCE
IZC Media did not begin as a generic marketing company looking for an Amazon service to sell. It grew out of Yan Izrailov's work inside Amazon seller organizations and the Brooklyn seller community.
SELLER-SIDE EXPERIENCE CAME FIRST
Yan began managing Amazon PPC from inside seller businesses, where an advertising decision could not be separated from inventory, margin, conversion, catalog priorities, or the expectations of leadership. IZC Media was later founded as a selective consulting practice while he continued working in senior seller-side roles.
The early client roster was intentionally small. Yan accepted only two or three outside accounts at a time so the work could remain direct and hands-on. As referrals and demand increased, the agency became his full-time focus and expanded through an in-house New York team.
That path still defines the company: operating judgment before agency theater, controlled growth before client volume, and visible responsibility for the work.
DEPTH BEFORE CLIENT VOLUME
IZC Media's earliest accounts were chosen carefully, creating an agency culture built around understanding the business rather than filling a roster.
REFERRALS BUILT THE AGENCY
The company expanded as more established sellers sought hands-on PPC judgment, direct communication, and a clearer connection between ads and profit.
BROOKLYN ROOTS, NATIONAL CLIENT WORK
IZC Media now serves established sellers nationally through its NYC-based team. Across several client accounts, the agency managed more than $440 million in Amazon ad spend during 2024.
NO OUTSOURCED ACCOUNT HANDOFF
THE PEOPLE YOU MEET ARE THE PEOPLE RESPONSIBLE FOR THE WORK
IZC Media keeps Amazon PPC strategy, account management, and campaign execution in-house. Every employee is based in New York City. Client accounts are not sold locally and then transferred to an anonymous overseas delivery team.
This does not mean one person works alone. It means the specialists supporting an account operate inside the same team, under the same management standard, with a visible line of responsibility. The account manager who earns the client's trust remains accountable for the relationship and the decisions made in the account.
Review our communication and management modelIN-HOUSE STRATEGY
Campaign direction is built around the client's economics, catalog, and objectives—not a generic playbook.
IN-HOUSE EXECUTION
The team implementing campaign changes is part of IZC Media and works under direct account leadership.
DIRECT ACCOUNTABILITY
Clients know who owns the account, why material changes are made, and what the team is evaluating next.
AN OPERATING MODEL FOR SERIOUS SELLERS
AMAZON PPC IS MANAGED AS PART OF THE BUSINESS
Advertising Console is only one source of truth. Strong decisions also require product economics, retail readiness, inventory context, conversion behavior, and a clear role for every campaign.
CAMPAIGN ARCHITECTURE
Search-term ownership, match-type roles, placement strategy, budgets, and portfolio structure are organized so performance can be understood and controlled.
PROFITABILITY CONTEXT
ACoS and ROAS are interpreted alongside TACoS, fees, refunds, margin, and the economics that determine whether demand is worth acquiring.
CATALOG JUDGMENT
Launch products, mature winners, defensive ASINs, seasonal inventory, and constrained products should not be managed toward one account-wide target.
COMMUNICATION
Every managed client receives a direct WhatsApp channel so inventory, promotions, approvals, and performance questions can reach the accountable manager quickly.
PARTNERSHIPS AND SELLER COMMUNITY
CONNECTED TO THE SYSTEMS AND COMMUNITIES OUR CLIENTS RELY ON
IZC Media's relationships support better reporting, closer seller-community involvement, and more informed coordination within the Amazon ecosystem.
AMAZON PARTNER ECOSYSTEM
IZC Media participates in Amazon's Service Provider Network and Solution Provider Portal ecosystem and works with the New Seller Program. The team also maintains working relationships with Amazon account executives and advertising account managers.
Learn about Amazon's Service Provider Network
ASGTG
ASGTG is a formal IZC Media partner and an important part of the agency's Brooklyn origin. The relationship keeps IZC Media connected to a deeply experienced community of Amazon sellers and operators.
View IZC Media in the ASGTG affiliate network
MY REAL PROFIT
My Real Profit is IZC Media's official reporting partner. Managed clients receive dashboard access during the engagement so advertising can be reviewed alongside sales, fees, refunds, inventory, and product-level profitability.
Review My Real Profit's agency reporting platformAmazon provides Service Provider Network listings as an informational resource and does not endorse individual providers or their services.
FOUNDER-LED ACCOUNT MANAGEMENT
MEET YAN IZRAILOV
Yan is the founder, CEO, and Head Account Manager of IZC Media. His perspective was built over more than twelve years managing Amazon advertising from inside seller organizations, through executive leadership, and across the client accounts that shaped IZC Media.
He remains involved in account strategy and has built the agency around the operating standard he wanted as a seller-side executive: direct communication, explainable decisions, disciplined execution, and reporting that reaches beyond surface-level ACoS.
Read Yan Izrailov's story and PPC philosophyABOUT IZC MEDIA FAQ
COMMON QUESTIONS ABOUT THE AGENCY
Where is IZC Media based?
IZC Media is headquartered in Brooklyn, New York. Its employees are based in New York City, while the agency serves established Amazon sellers across the United States.
Does IZC Media outsource Amazon PPC management?
No. Amazon PPC strategy, account management, and campaign execution are handled by IZC Media's in-house, U.S.-based team in New York City. Client accounts are not transferred to overseas subcontractors.
When was IZC Media founded?
IZC Media was founded in 2017 as a selective consulting practice. As demand increased beginning around 2020, the agency expanded and became founder Yan Izrailov's full-time focus in approximately 2021–2022.
Who leads IZC Media?
Yan Izrailov is the founder, CEO, and Head Account Manager. He began managing Amazon PPC in 2014 and remains directly involved in the agency's account strategy and management standards.
What types of sellers does IZC Media work with?
The strongest fit is generally an established Amazon seller or product brand with meaningful advertising activity, enough operating history to evaluate decisions, and a need for hands-on strategy, execution, and clearer profitability reporting.
Is IZC Media endorsed by Amazon?
No independent service provider should describe an SPN listing as an Amazon endorsement. IZC Media participates in Amazon's service-provider and partner ecosystem, while clients contract directly with IZC Media for agency services.
TALK TO THE TEAM RESPONSIBLE FOR THE WORK
BRING US THE ACCOUNT, THE BUSINESS CONTEXT, AND THE DECISIONS THAT NEED CLARITY
We will discuss the current Amazon advertising system, the constraints behind performance, and whether IZC Media is the right management partner.
Book your free strategy call You’ve chosen a terrific way of integrating images and text into your website. Move the image anywhere you want in this container and the text will automatically wrap around it. You can display events team members new products and more easily and creatively. To start add an image from the Image Picker and edit it as you would edit any image in the system. For example you can link the image to existing pages in your site a website URL a popup or an anchor. After you’ve chosen the image add your text. You can add text that describes the image you’ve selected or simply use the image for decorative purposes. \nYou’ve chosen a terrific way of integrating images and text into your website. Move the image anywhere you want in this container and the text will automatically wrap around it. You can display events team members new products more easily and creatively. To start add an image from the Image Picker and edit it as you would edit any image in the system. For example you can link the image to existing pages in your site a website URL a popup or an anchor. After you’ve chosen the image add your text. You can add text that describes the image you’ve selected or simply use the image for decorative purposes.