About IZC Media

BROOKLYN-BUILT AMAZON PPC MANAGEMENT

An Amazon PPC agency built around ownership.

IZC Media is an independent Amazon PPC agency headquartered in Brooklyn, New York. Our in-house NYC team manages strategy, execution, reporting, and client communication under one roof.

We work with established Amazon sellers that need more than routine bid changes. Campaign decisions are connected to product economics, inventory, conversion, organic contribution, and the wider goals of the business.

01
Brooklyn headquarters

New York roots with national client work.

02
Founded in 2017

Built from seller-side Amazon experience.

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In-house management

Strategy and execution stay with the IZC team.

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Direct communication

Clients know who owns the account and why decisions are made.

THE SHORT ANSWER

What is IZC Media?

IZC Media is a Brooklyn-based Amazon PPC management agency. The agency plans, builds, and manages Sponsored Products, Sponsored Brands, and Sponsored Display campaigns through an in-house New York team. Its operating model combines direct account-manager access, hands-on execution, profitability-aware reporting, and advertising decisions tied to the economics of each product.

WHY IZC MEDIA EXISTS

Built from the seller side of Amazon.

IZC Media grew from Yan Izrailov’s work inside Amazon seller organizations, where PPC decisions had to make sense beyond the advertising dashboard.

2014

Hands-on Amazon PPC work

Campaigns were managed inside seller businesses, alongside margin, inventory, conversion, launches, and catalog priorities.

2017

IZC Media was founded

The agency began as a selective practice with a small roster, keeping the work direct and closely connected to each client.

TODAY

An in-house New York team

IZC Media manages established Amazon accounts through account managers and PPC specialists working under one operating standard.

NO OUTSOURCED ACCOUNT HANDOFF

The people you meet remain responsible for the work.

IZC Media keeps Amazon PPC strategy, account management, and campaign execution in-house. Client accounts are not sold locally and then transferred to an anonymous overseas delivery team.

Every managed client has a primary account manager and a direct communication channel. The wider team supports the account, but ownership remains visible.

Review our client management process
01

In-house strategy

Campaign direction reflects the client’s economics, catalog, inventory, and objectives.

02

In-house execution

The people implementing changes work inside IZC Media under direct account leadership.

03

Direct accountability

Clients know who owns the account, what changed, and what the team is evaluating next.

HOW WE THINK ABOUT AMAZON ADVERTISING

PPC is managed as part of the business.

Advertising Console is one source of information. Strong management also requires product economics, retail readiness, inventory context, and a clear role for every campaign.

01

Campaign architecture

Search-term ownership, match-type roles, placements, budgets, and portfolios are organized for control.

02

Profitability context

ACoS and ROAS are interpreted alongside TACoS, fees, refunds, margin, and total sales.

03

Catalog judgment

Launch products, mature winners, seasonal inventory, and constrained ASINs require different decisions.

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Clear communication

Reporting explains what changed, why it changed, and what decision should come next.

PARTNERSHIPS AND SELLER COMMUNITY

Connected to the systems our clients rely on.

These relationships support reporting, seller-community involvement, and coordination within the Amazon ecosystem. They do not replace independent agency judgment.

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Amazon Service Provider Network

IZC Media participates in Amazon’s service-provider ecosystem. Amazon does not endorse individual providers or guarantee their services.

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ASGTG

IZC Media’s formal ASGTG relationship connects the agency to a deeply experienced community of Amazon sellers and operators.

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My Real Profit

My Real Profit supports client reporting across sales, Amazon fees, refunds, inventory, and product-level profitability.

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Yan Izrailov, founder and CEO of IZC Media

FOUNDER-LED MANAGEMENT STANDARDS

Meet Yan Izrailov.

Yan is the founder, CEO, and Head Account Manager of IZC Media. He began managing Amazon PPC in 2014 and remains involved in account strategy, senior review, reporting standards, and team quality control.

His seller-side background shaped the agency around direct communication, explainable decisions, disciplined execution, and a practical connection between advertising and profit.

Read Yan’s story and PPC philosophy

ABOUT IZC MEDIA FAQ

Common questions about the agency.

Direct answers about IZC Media’s location, team, leadership, and account management model.

Where is IZC Media based?

IZC Media is headquartered in Brooklyn, New York. Its in-house team is based in New York City, while the agency serves established Amazon sellers across the United States.

Does IZC Media outsource Amazon PPC management?

No. Strategy, account management, and campaign execution are handled by IZC Media’s in-house team. Client accounts are not transferred to overseas subcontractors.

When was IZC Media founded?

IZC Media was founded in 2017 after Yan Izrailov developed his Amazon PPC perspective while working inside seller organizations.

Who leads IZC Media?

Yan Izrailov is the founder, CEO, and Head Account Manager. He remains involved in account strategy and the management standards used across the agency.

What types of sellers does IZC Media work with?

The strongest fit is generally an established Amazon seller or product brand with meaningful advertising activity and a need for hands-on strategy, execution, communication, and profitability-aware reporting.

TALK TO THE TEAM RESPONSIBLE FOR THE WORK

Bring us the account and the business context behind it.

We will discuss the current advertising system, the constraints behind performance, and whether IZC Media is the right management partner.

Book your free strategy call

Company profile reviewed for Amazon PPC accuracy by Yan Izrailov, founder and CEO of IZC Media.

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